Focus–Low-Cost Strategy

Focus–Low-Cost Strategy is a generic business unit strategy in which a smaller business keeps overall costs low while producing no-frills products or services for a market niche with elastic demand.

Definition

According to the Strategic Management by Parnell (4th edition),

Focus–Low-Cost Strategy. A generic business unit strategy in which a smaller business keeps overall costs low while producing no-frills products or services for a market niche with elastic demand.