View source for Cause-related marketing

[[Cause-related marketing]] is marketing that links a firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm.
==Definition==
According to [[Marketing Management by Keller and Kotler (15th edition)]],
:[[Cause-related marketing]]. Marketing that links a firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm.
According to the [[Marketing Communications by Fill (5th edition)]],
:[[Cause-related marketing]]. The cooperation between private sector companies and charities, whereby each party enjoys the various benefits arising through cooperation with the other sector.


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