View source for Environmental scanning

[[Environmental scanning]] is screening information to detect emerging trends.

==Definition==
According to [[Management by Robbins and Coulter (14th edition)]],
:[[Environmental scanning]]. Screening information to detect emerging trends.
According to the [[Strategic Management by David and David (15th edition)]],
:[[Environmental scanning]]. Process of conducting research and gathering and assimilating external information.
According to the [[HRBoK Guide]],
:[[Environmental scanning]]. Gathering internal and external information for strategic purposes. Acquiring and using information about the internal and external business environments that influence an organization's strategy (for example, determining how to respond to a talent shortage).

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