View source for Return on promotional investment

[[Return on promotional investment]] ([[ROPI]]) is a calculation of revenue generated directly from marketing communications, expressed as a percentage of the investment in those communications.

==Definitions==
According to [[Product Manager's Handbook by Gorchels (2nd edition)]],
:[[Return on promotional investment]] ([[ROPI]]). A calculation of revenue generated directly from marketing communications, expressed as a percentage of the investment in those communications.

[[Category: Product Management]][[Category: Articles]]