View source for Search engine marketing

[[Search engine marketing]] is a marketing activity designed to attain the highest possible ranking position. There are two main search engine marketing techniques: [[search engine optimization]] (SEO) and [[pay-per-click]] (PPC).

==Definitions==
According to the [[Marketing Communications by Fill (5th edition)]],
:[[Search engine marketing]]. Is a marketing activity designed to attain the highest possible ranking position. There are two main search engine marketing techniques: [[search engine optimization]] (SEO) and [[pay-per-click]] (PPC).

[[Category: Marketing Management]][[Category: Articles]]