Difference between revisions of "Tagline"

From CNM Wiki
Jump to: navigation, search
 
(39 intermediate revisions by 3 users not shown)
Line 1: Line 1:
−
In the [[United States]], a [[tagline]] (alternatively spelled [[tag line]] or, simply, [[tag]]; hereinafter, the ''Tag'') is a field for a text that serves to introduce some [[product]] to its potential customers. The text itself is known as [[tagline slogan]] and can also be referred as [[intro copy]], [[introduction copy]], or [[product intro copy]].
+
In the [[United States]], a [[tagline]] (alternatively spelled [[tag line]] or, simply, [[tag]]; hereinafter, the ''Tag'') is an area, field, or space for a text that serves to introduce some [[market exchangeable]] to its potential customers. Often, the ''Tag'' refers to the [[tagline text]]; however, the text itself is more correctly known as a [[tagline slogan]] and, to indicate its wider usage, an [[intro copy]].
  
  
−
==Similar terms==
+
==Definitions==
 +
According to the [[CyBOK (version 1)]],
 +
:[[Signature]]. A more current definition is indicator of compromise.
 +
 
 +
==Terms==
  
 
===Geographic diversity===
 
===Geographic diversity===
−
In the United Kingdom, the ''Tags'' are called [[end line]]s, [[endline]]s, [[strap line]]s, or [[strapline]]s. In Belgium, the ''Tags'' are known as [[baseline]]s. In France, the ''Tags'' are named [[signature]]s. In Germany, the ''Tags'' are called [[claim]]s. In the Netherlands and Italy, the ''Tags'' y are pay offs or pay-off.
+
:Around the world, the ''Tag'' can be called:
 +
:*[[End line]], [[endline]], [[product endline]], [[strap line]], [[strapline]], or [[product strapline]] in the United Kingdom.
 +
:*[[Baseline]] or [[product baseline]] in Belgium.
 +
:*[[Signature]] or [[product signature]] in France.
 +
:*[[Claim]] or [[product claim]] in Germany.
 +
:*[[Pay off]], [[pay-off]], or [[product pay-off]] in the Netherlands and Italy.
  
−
serves to clarify a thought for, or is designed with a form of, dramatic effect.  
+
===Terms for the content===
 +
:The following terms that are used for the content can also be used for the ''Tag'':
 +
:*[[Tagline slogan]], [[tagline content]], [[tagline phrase]], [[tagline text]], [[tagline pitch]], and [[description content]]. At the same token, [[advertising slogan]] refers to a phenomenon that differs from the ''Tag''.
 +
:*[[Intro copy]], [[introduction copy]], [[product intro copy]], or other terms used to briefly introduce a [[market exchangeable]] in various media, not necessarily in the ''Tags''.
 +
:*[[Memory hook]], [[product memory hook]], and [[unique selling proposition]] (also known by its acronym, [[USP]]) are the ''Tag'' terms used in [[marketing]].
  
 +
===Other terms===
 +
:In [[information technology]], a [[tagline area]] or [[tagline field]] could also refer to the ''Tag''.
  
 +
==Usage==
  
−
Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
+
===Content===
 +
:''Main wikipage: [[Product intro copy]]''
  
−
The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[a] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.
+
:As a [[tagline text]], the ''Tag'' is a reiterated phrase identified with a [[market exchangeable]].
−
Contents
 
  
 +
===HTML coding===
 +
:In [[web document]]s, the ''Tag'' is the metadata element that describes the [[webpage]]. An example of the [[HTML]] code could be,<blockquote><code><nowiki><meta name="description" content="Intro copy goes here!"/></nowiki></code></blockquote>
  
 +
:As a part of a [[web document]], the ''Tag'' can be used by [[web browser]]s, [[web search engine]]s, and/or other [[web service]]s.
  
−
Referral networking organizations may encourage taglines to be used as the conclusion to an introduction by each attendee. The purpose would be to make the introduction and that speaker more memorable in the minds of the other attendees after the meeting is over. Other terms for taglines are "memory hooks" (used by BNI®) and "USP" or "Unique Selling Proposition" which is a more commonly known term.[4]
+
[[Category: Systems Engineering]][[Category: Articles]]

Latest revision as of 13:33, 6 May 2023

In the United States, a tagline (alternatively spelled tag line or, simply, tag; hereinafter, the Tag) is an area, field, or space for a text that serves to introduce some market exchangeable to its potential customers. Often, the Tag refers to the tagline text; however, the text itself is more correctly known as a tagline slogan and, to indicate its wider usage, an intro copy.


Definitions

According to the CyBOK (version 1),

Signature. A more current definition is indicator of compromise.

Terms

Geographic diversity

Around the world, the Tag can be called:

Terms for the content

The following terms that are used for the content can also be used for the Tag:

Other terms

In information technology, a tagline area or tagline field could also refer to the Tag.

Usage

Content

Main wikipage: Product intro copy
As a tagline text, the Tag is a reiterated phrase identified with a market exchangeable.

HTML coding

In web documents, the Tag is the metadata element that describes the webpage. An example of the HTML code could be,

<meta name="description" content="Intro copy goes here!"/>

As a part of a web document, the Tag can be used by web browsers, web search engines, and/or other web services.
Retrieved from "https://pravka.bskol.com/w/index.php?title=Tagline&oldid=100045"