Difference between revisions of "Public relations"
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[[Public relations]] ([[PR]]) is a variety of programs designed to promote or protect a company's image or its individual products. | [[Public relations]] ([[PR]]) is a variety of programs designed to promote or protect a company's image or its individual products. | ||
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| + | ==Definitions== | ||
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Public relations]] ([[PR]]). A variety of programs designed to promote or protect a company's image or its individual products. | :[[Public relations]] ([[PR]]). A variety of programs designed to promote or protect a company's image or its individual products. | ||
| − | + | According to the [[Marketing Communications by Fill (5th edition)]], | |
| + | :[[Public relations]]. A non-personal form of communication used by companies to build trust, goodwill, interest and ultimately relationships, with a range of stakeholders. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 02:55, 9 May 2023
Public relations (PR) is a variety of programs designed to promote or protect a company's image or its individual products.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Public relations (PR). A variety of programs designed to promote or protect a company's image or its individual products.
According to the Marketing Communications by Fill (5th edition),
- Public relations. A non-personal form of communication used by companies to build trust, goodwill, interest and ultimately relationships, with a range of stakeholders.
