Difference between revisions of "Imitation strategy"
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Revision as of 14:18, 4 December 2018
Imitation strategy is a strategy that seeks to move into new products or new markets only after their viability has already been proven.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Imitation strategy. A strategy that seeks to move into new products or new markets only after their viability has already been proven.
