Difference between revisions of "Pitch"
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==Definitions== | ==Definitions== | ||
Latest revision as of 22:23, 27 October 2023
Pitch (alternatively known as sales pitch) is seller's statement that highlights a market exchangeable, communicates its value, and prompts the buyer to purchase it.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Pitch. A presentation made by competing agencies, in order to win a client's account (or business).
