Difference between revisions of "Cost-minimization strategy"
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Latest revision as of 12:30, 4 January 2019
Cost-minimization strategy is a strategy that emphasizes tight cost controls, avoidance of unnecessary innovation or marketing expenses, and price cutting.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Cost-minimization strategy. A strategy that emphasizes tight cost controls, avoidance of unnecessary innovation or marketing expenses, and price cutting.
