Difference between revisions of "Landing page"
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:The ''Page'' is one of the most important, and often the primary [[conversion tool]] of a [[website]]. | :The ''Page'' is one of the most important, and often the primary [[conversion tool]] of a [[website]]. | ||
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===Directing=== | ===Directing=== | ||
Revision as of 17:23, 20 January 2020
A landing page (alternatively known as capture webpage; hereinafter, the Page) a single webpage that welcomes a visitor to the website to which the Page belongs. The Page casually returns in response to user's clicking on a search result delivered by a web search engine, marketing promotion, marketing email, or an online advertisement.
Any website has at least one, but theoretically can have many Pages. The Page that uploads when a user of the World Wide Web enters the URL of the highest hierarchy of a website in his or her web browser is called website front page, lead capture page, homepage (or, alternatively spelled, home page). If the Page is not specified, it assumes to be the homepage.
Contents
Purposes
The Page is a vital marketing tool. In a regular online marketing process, targeting tools like social media or online ads drive potential consumers to the Page with the goal to convert them, meaning their conversion from possible consumers to paying customers.
Conversions
- The Page is one of the most important, and often the primary conversion tool of a website.
Directing
- There are two major types of directing:
- If the Page haven't finished the conversion, it may either direct potential consumers to other webpages or action tools such as face-to-face meetings or feed other marketing efforts of a possible seller.
- If point-of-sale tools of the website are located outside of the Page, the Page can direct the converted customers to those tools.
