Difference between revisions of "Marketing channel"
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A [[marketing channel]] (hereinafter, the ''Channel'') is the combination of [[distribution channel|distribution]] and [[communication channel]]s that is necessary to transfer the ownership of one or more [[product]]s. | A [[marketing channel]] (hereinafter, the ''Channel'') is the combination of [[distribution channel|distribution]] and [[communication channel]]s that is necessary to transfer the ownership of one or more [[product]]s. | ||
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Revision as of 23:26, 20 January 2020
A marketing channel (hereinafter, the Channel) is the combination of distribution and communication channels that is necessary to transfer the ownership of one or more products.
