Difference between revisions of "Marketing channel"
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| − | A [[marketing channel]] (hereinafter, the ''Channel'') is the combination of [[distribution channel|distribution]] and [[communication channel]]s that is necessary to transfer the ownership of one or more [[product]]s. | + | A [[marketing channel]] (hereinafter, the ''Channel'') is the combination of [[distribution channel|distribution]] and [[communication channel]]s that is necessary to transfer the ownership of one or more [[product]]s. [[Marketing]] is the primary discipline that studies the ''Channels''. |
Revision as of 02:00, 21 January 2020
A marketing channel (hereinafter, the Channel) is the combination of distribution and communication channels that is necessary to transfer the ownership of one or more products. Marketing is the primary discipline that studies the Channels.
