Difference between revisions of "Adoption"

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(Created page with "Adoption is an individual's decision to become a regular user of a product. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :A...")
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Revision as of 17:36, 3 June 2020

Adoption is an individual's decision to become a regular user of a product.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Adoption. An individual's decision to become a regular user of a product.