Difference between revisions of "Advertising objective"
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Latest revision as of 17:38, 3 June 2020
Advertising objective is a specific communications task and achievement level to be accomplished with a specific audience in a specific period of time.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Advertising objective. A specific communications task and achievement level to be accomplished with a specific audience in a specific period of time.
