Difference between revisions of "Brand associations"
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Latest revision as of 18:14, 3 June 2020
Brand associations refer to all brand-related thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on, that become linked to the brand node.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Brand associations. All brand-related thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on, that become linked to the brand node.
