Difference between revisions of "Brand contact"
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Latest revision as of 18:15, 3 June 2020
Brand contact is any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer's product or service.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Brand contact. Any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer's product or service.
