Difference between revisions of "Brand mix"
MariamKhalid (talk | contribs) (Created page with "Brand mix is the set of all brand lines that a particular seller makes available to buyers. ==Definition== According to Marketing Management by Keller and Kotler (15th...") |
(No difference)
|
Latest revision as of 18:20, 3 June 2020
Brand mix is the set of all brand lines that a particular seller makes available to buyers.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Brand mix. The set of all brand lines that a particular seller makes available to buyers.
