Difference between revisions of "Co-branding"
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Revision as of 18:56, 3 June 2020
Co-branding (also dual branding or brand bundling) is when two or more well-known brands are combined into a joint product or marketed together in some fashion.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Co-branding (also dual branding or brand bundling). Two or more well-known brands are combined into a joint product or marketed together in some fashion.
