Difference between revisions of "Company demand"
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Latest revision as of 19:06, 3 June 2020
Company demand is the company's estimated share of market demand at alternative levels of company marketing effort in a given time period.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Company demand. The company's estimated share of market demand at alternative levels of company marketing effort in a given time period.
