Difference between revisions of "Consumerist movement"
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Latest revision as of 19:24, 3 June 2020
Consumerist movement is an organized movement of citizens and government to strengthen the rights and powers of buyers in relation to sellers.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Consumerist movement. An organized movement of citizens and government to strengthen the rights and powers of buyers in relation to sellers.
