Difference between revisions of "Co-optation"

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Latest revision as of 19:27, 3 June 2020

Co-optation is an effort by one organization to win the support of the leaders of another by including them in advisory councils, boards of directors, and the like.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Co-optation. An effort by one organization to win the support of the leaders of another by including them in advisory councils, boards of directors, and the like.