Difference between revisions of "Database marketing"
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Latest revision as of 19:41, 3 June 2020
Database marketing is the process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Database marketing. The process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships.
