Difference between revisions of "Durable goods"
(Created page with "Durable goods are long-lasting goods like cars and refrigerators. ==Definition== According to Principles of Economics by Timothy Taylor (3rd edition), :Durable good...") |
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According to [[Principles of Economics by Timothy Taylor (3rd edition)]], | According to [[Principles of Economics by Timothy Taylor (3rd edition)]], | ||
:[[Durable goods]]. Long-lasting goods like cars and refrigerators. | :[[Durable goods]]. Long-lasting goods like cars and refrigerators. | ||
| + | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| + | :[[Durable goods]]. Tangible goods that normally survive many uses by consumers, require more personal selling and service, command a higher margin, and require more seller guarantees | ||
| − | [[Category: Economics]][[Category: Articles]] | + | [[Category:Marketing Management]][[Category: Economics]][[Category: Articles]] |
Revision as of 08:45, 4 June 2020
Durable goods are long-lasting goods like cars and refrigerators.
Definition
According to Principles of Economics by Timothy Taylor (3rd edition),
- Durable goods. Long-lasting goods like cars and refrigerators.
According to Marketing Management by Keller and Kotler (15th edition),
- Durable goods. Tangible goods that normally survive many uses by consumers, require more personal selling and service, command a higher margin, and require more seller guarantees
