Difference between revisions of "Perception"
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According to [[Management by Robbins and Coulter (14th edition)]], | According to [[Management by Robbins and Coulter (14th edition)]], | ||
:[[Perception]]. A process by which we give meaning to our environment by organizing and interpreting sensory impressions. | :[[Perception]]. A process by which we give meaning to our environment by organizing and interpreting sensory impressions. | ||
| + | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| + | :[[Perception]]. The process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world. | ||
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==Related concepts== | ==Related concepts== | ||
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*[[Human Perceptions Quarter]]. | *[[Human Perceptions Quarter]]. | ||
| − | [[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]] | + | [[Category:Marketing Management]][[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]] |
Revision as of 13:03, 4 June 2020
Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Perception. A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.
According to Management by Robbins and Coulter (14th edition),
- Perception. A process by which we give meaning to our environment by organizing and interpreting sensory impressions.
According to Marketing Management by Keller and Kotler (15th edition),
- Perception. The process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world.
