Difference between revisions of "Features"
MariamKhalid (talk | contribs) (Created page with "Features are things that enhance the basic function of a product. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :Features....") |
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[[Features]] are things that enhance the basic function of a product. | [[Features]] are things that enhance the basic function of a product. | ||
| − | == | + | ==Definitions== |
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Features]]. Things that enhance the basic function of a product. | :[[Features]]. Things that enhance the basic function of a product. | ||
| + | According to [[Managing Quality by Foster (6th edition)]], | ||
| + | :[[Features]]. A dimension of quality that refers to those attributes of a product that supplement the item's basic performance. | ||
| − | [[Category: Marketing Management]][[Category: Articles]] | + | [[Category: Marketing Management]][[Category: Quality Management]][[Category: Articles]] |
Latest revision as of 20:47, 5 June 2020
Features are things that enhance the basic function of a product.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Features. Things that enhance the basic function of a product.
According to Managing Quality by Foster (6th edition),
- Features. A dimension of quality that refers to those attributes of a product that supplement the item's basic performance.
