Difference between revisions of "Marketable"

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m (Gary moved page Product mix to Marketed compound without leaving a redirect)
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[[File:Product.png|400px|thumb|right|[[Product mix]]]][[Product mix]] (alternatively known as [[product model]]; hereinafter, the ''Mix'') is a [[model]] representing distinguishable components of any [[product]], which must include a [[deliverable]], [[product delivery]], and [[product charge]].
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[[File:Product.png|400px|thumb|right|[[Product mix]]]]A [[marketed compound]] (alternatively known as [[product model]]; hereinafter, the ''Mix'') is a [[model]] representing distinguishable components of any [[marketable]], which must include a [[deliverable]], [[product delivery]], and [[product charge]].
  
==Definition==
 
According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
:[[Product mix]]. ''See'' [[product assortment]].
 
  
 
==Related lectures==
 
==Related lectures==

Revision as of 23:09, 14 June 2020

A marketed compound (alternatively known as product model; hereinafter, the Mix) is a model representing distinguishable components of any marketable, which must include a deliverable, product delivery, and product charge.


Related lectures