Difference between revisions of "Core competency"
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===Basics=== | ===Basics=== | ||
:To be the ''Competency'', it shall: | :To be the ''Competency'', it shall: | ||
| − | :#Help | + | :#Benefit [[customer]]s. The ''Competency'' shall be a [[source]] of [[competitive advantage]] and make a significant contribution to perceived customer benefits. |
| − | + | :#Help the [[seller]] of the [[marketable]] access [[market]]s. The ''Competency'' shall have applications in a wide variety of markets. | |
| − | :#Be difficult for the competitors to imitate. | + | :#Be difficult for the ''seller's'' competitors to imitate. |
===VIRO filter=== | ===VIRO filter=== | ||
Revision as of 18:13, 28 June 2020
Core competency is an organization's major value-creating capability that determines its competitive weapons.
Contents
Definitions
According to Management by Robbins and Coulter (14th edition),
- Core competency. An organization's major value-creating capability that determines its competitive weapons.
Aspects
Basics
- To be the Competency, it shall:
- Benefit customers. The Competency shall be a source of competitive advantage and make a significant contribution to perceived customer benefits.
- Help the seller of the marketable access markets. The Competency shall have applications in a wide variety of markets.
- Be difficult for the seller's competitors to imitate.
VIRO filter
- VIRO stands for Valuable, hard to Imitate, Rare, and an Opportunity to exploit.
