Difference between revisions of "Marketable"
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| − | [[File:Product.png|400px|thumb|right|[[Marketing mix]]]]A [[marketing mix]] (alternatively known as [[product model]], [[marketable compound]], and, when already marketed, [[marketed compound]]; hereinafter, the ''Mix'') is a [[model]] representing distinguishable components of any [[marketable]], | + | [[File:Product.png|400px|thumb|right|[[Marketing mix]]]]A [[marketing mix]] (alternatively known as [[product model]], [[marketable compound]], and, when already marketed, [[marketed compound]]; hereinafter, the ''Mix'') is a [[model]] representing distinguishable components of any [[marketable]]. In other words, the ''Mix'' is a combination of components of a [[marketable]] that a [[business]] controls in order to influence consumers to purchase this [[marketable]]. |
| − | + | ==Components== | |
| − | + | ||
| − | + | ===Deliverable=== | |
| − | + | [[deliverable]], which can be divided in an [[unpackaged deliverable]] and [[packaging]] | |
| − | + | ||
| + | ===Delivery=== | ||
| + | |||
| + | :[[Product delivery]]. The action of delivering [[marketable]]s either ordered or for sale. [[Delivery personnel]] may be incorporated and important for this ''delivery''. | ||
| + | |||
| + | ===Charge=== | ||
| + | |||
| + | :[[Product charge]]. A payment asked for a [[marketable]]. Not only its [[price]], but also [[financing]] and acceptable [[payment method]]s may be incorporated in and important for this ''charge''. | ||
| + | |||
| + | ===Presentation=== | ||
| + | :[[Product presentation]]. The proffering or giving of a [[marketable]] to its potential consumers, particularly, through product manuals, official website, and [[public relations]]. [[Branding]] is the marketing practice of creating a name, symbol, or design that identifies and differentiates a [[marketable]] from other [[marketable]]s. | ||
==Tools== | ==Tools== | ||
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===The 4As=== | ===The 4As=== | ||
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===The 7Ps=== | ===The 7Ps=== | ||
Revision as of 18:27, 29 June 2020
A marketing mix (alternatively known as product model, marketable compound, and, when already marketed, marketed compound; hereinafter, the Mix) is a model representing distinguishable components of any marketable. In other words, the Mix is a combination of components of a marketable that a business controls in order to influence consumers to purchase this marketable.
Contents
Components
Deliverable
deliverable, which can be divided in an unpackaged deliverable and packaging
Delivery
- Product delivery. The action of delivering marketables either ordered or for sale. Delivery personnel may be incorporated and important for this delivery.
Charge
- Product charge. A payment asked for a marketable. Not only its price, but also financing and acceptable payment methods may be incorporated in and important for this charge.
Presentation
- Product presentation. The proffering or giving of a marketable to its potential consumers, particularly, through product manuals, official website, and public relations. Branding is the marketing practice of creating a name, symbol, or design that identifies and differentiates a marketable from other marketables.
