Difference between revisions of "Marketing management"
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| − | [[Marketing management]] is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. | + | [[File:Value-chain-redefined.png|400px|thumb|right|[[Strategic business unit]] ([[Strategic business unit|SBU]])]][[Marketing management]] is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. |
==Definition== | ==Definition== | ||
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
Latest revision as of 21:20, 30 June 2020
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Marketing management. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
