Difference between revisions of "Customer-value hierarchy"
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==Definition== | ==Definition== | ||
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| − | :[[Customer-value hierarchy]]. Five product levels that must be addressed by marketers in planning a market offering: core benefit; basic product; expected product; augmented product; and potential product. | + | :[[Customer-value hierarchy]]. Five product levels that must be addressed by marketers in planning a [[market offering]]: core benefit; basic product; expected product; augmented product; and potential product. |
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 02:16, 10 July 2020
Customer-value hierarchy is five product levels that must be addressed by marketers in planning a market offering: core benefit; basic product; expected product; augmented product; and potential product.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Customer-value hierarchy. Five product levels that must be addressed by marketers in planning a market offering: core benefit; basic product; expected product; augmented product; and potential product.
