Difference between revisions of "Flexible market offering"

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(Created page with "Flexible market offering # A naked solution containing the product and service elements that all segment members value, and # Discretionary options that some segment mem...")
 
 
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[[Flexible market offering]]  
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[[Flexible market offering]] is [[market offering]] that is:
# A naked solution containing the product and service elements that all segment members value, and  
+
#A naked solution containing the product and service elements that all segment members value, and  
# Discretionary options that some segment members value.
+
#Discretionary options that some segment members value.
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==Definition==
 
==Definition==
 
According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
According to [[Marketing Management by Keller and Kotler (15th edition)]],
:[[Flexible market offering]] refer to,
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:[[Flexible market offering]]. (1) A naked solution containing the product and service elements that all segment members value, and (2) discretionary options that some segment members value.
# A naked solution containing the product and service elements that all segment members value, and  
 
# Discretionary options that some segment members value.
 
 
 
 
 
  
 
[[Category: Marketing Management]][[Category: Articles]]
 
[[Category: Marketing Management]][[Category: Articles]]

Latest revision as of 02:17, 10 July 2020

Flexible market offering is market offering that is:

  1. A naked solution containing the product and service elements that all segment members value, and
  2. Discretionary options that some segment members value.


Definition

According to Marketing Management by Keller and Kotler (15th edition),

Flexible market offering. (1) A naked solution containing the product and service elements that all segment members value, and (2) discretionary options that some segment members value.