Difference between revisions of "Brand architecture"
MariamKhalid (talk | contribs) (Created page with " Brand architecture. See Branding strategy.") |
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[[Brand architecture]]. See [[Branding strategy]]. | [[Brand architecture]]. See [[Branding strategy]]. | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Brand architecture]]. The structure an organization gives to its brand portfolio. | ||
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| + | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 17:15, 12 July 2020
Brand architecture. See Branding strategy. According to the Marketing Communications by Fill (5th edition),
- Brand architecture. The structure an organization gives to its brand portfolio.
