Difference between revisions of "Co-branding"
MariamKhalid (talk | contribs) (Created page with "Co-branding (also dual branding or brand bundling) is when two or more well-known brands are combined into a joint product or marketed together in some fashion. ==...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Co-branding]] (also [[dual branding]] or [[brand bundling]]). Two or more well-known brands are combined into a joint product or marketed together in some fashion. | :[[Co-branding]] (also [[dual branding]] or [[brand bundling]]). Two or more well-known brands are combined into a joint product or marketed together in some fashion. | ||
| − | + | According to the [[Marketing Communications by Fill (5th edition)]], | |
| + | :[[Co-branding]]. Occurs when two established brands work together, either on one product or service. The principle behind co-branding is that the combined power of the two brands generates increased consumer appeal and attraction. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 18:56, 12 July 2020
Co-branding (also dual branding or brand bundling) is when two or more well-known brands are combined into a joint product or marketed together in some fashion.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Co-branding (also dual branding or brand bundling). Two or more well-known brands are combined into a joint product or marketed together in some fashion.
According to the Marketing Communications by Fill (5th edition),
- Co-branding. Occurs when two established brands work together, either on one product or service. The principle behind co-branding is that the combined power of the two brands generates increased consumer appeal and attraction.
