Difference between revisions of "Cognitive processing"
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Latest revision as of 19:02, 12 July 2020
Cognitive processing is the way in which individuals transform external information into meanings or patterns of thought and how these meanings are combined to form judgements.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Cognitive processing. The way in which individuals transform external information into meanings or patterns of thought and how these meanings are combined to form judgements.
