Difference between revisions of "Conclusion drawing"
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Latest revision as of 19:14, 12 July 2020
Conclusion drawing is the level of clarity used to conclude an ad's core message. The message may be explicitly concluded or it may allow people to draw their own conclusions.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Conclusion drawing. The level of clarity used to conclude an ad's core message. The message may be explicitly concluded or it may allow people to draw their own conclusions.
