Difference between revisions of "Contest"
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Latest revision as of 19:23, 12 July 2020
Contest is a sales promotion technique that requires customers to use skill or ability to win a competition. Entry requires a proof of purchase and winners are judged against a set of predetermined criteria.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Contest. A sales promotion technique that requires customers to use skill or ability to win a competition. Entry requires a proof of purchase and winners are judged against a set of predetermined criteria.
