Difference between revisions of "Convenience products"
(Created page with "Convenience products is non-durable goods or services, often bought with little pre-purchase thought or consideration. ==Definitions== According to the Marketing Commun...") |
(No difference)
|
Latest revision as of 19:24, 12 July 2020
Convenience products is non-durable goods or services, often bought with little pre-purchase thought or consideration.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Convenience products. Non-durable goods or services, often bought with little pre-purchase thought or consideration.