Difference between revisions of "Creative teams"
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Latest revision as of 21:12, 12 July 2020
Creative teams is people responsible for translating a proposal into an advertisement. Normally composed of a copywriter and an art director, supported by a service team.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Creative teams. People responsible for translating a proposal into an advertisement. Normally composed of a copywriter and an art director, supported by a service team.
