Difference between revisions of "Customer relationship lifecycle"
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Latest revision as of 21:13, 12 July 2020
Customer relationship lifecycle is the stages an organization's customer moves through during their relationship with one another. These stages are customer acquisition, development and retention.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Customer relationship lifecycle. The stages an organization's customer moves through during their relationship with one another. These stages are customer acquisition, development and retention.
