Difference between revisions of "Durable goods"
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Durable goods]]. Tangible goods that normally survive many uses by consumers, require more personal selling and service, command a higher margin, and require more seller guarantees | :[[Durable goods]]. Tangible goods that normally survive many uses by consumers, require more personal selling and service, command a higher margin, and require more seller guarantees | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Durable goods]]. Goods bought infrequently and which involve a reasonably high level of consumer risk. | ||
[[Category:Marketing Management]][[Category: Economics]][[Category: Articles]] | [[Category:Marketing Management]][[Category: Economics]][[Category: Articles]] | ||
Latest revision as of 21:34, 12 July 2020
Durable goods are long-lasting goods like cars and refrigerators.
Definition
According to Principles of Economics by Timothy Taylor (3rd edition),
- Durable goods. Long-lasting goods like cars and refrigerators.
According to Marketing Management by Keller and Kotler (15th edition),
- Durable goods. Tangible goods that normally survive many uses by consumers, require more personal selling and service, command a higher margin, and require more seller guarantees
According to the Marketing Communications by Fill (5th edition),
- Durable goods. Goods bought infrequently and which involve a reasonably high level of consumer risk.
