Difference between revisions of "Focus group"
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According to the [[BABOK Guide|BABOK Guide (3rd edition)]], | According to the [[BABOK Guide|BABOK Guide (3rd edition)]], | ||
:[[Focus group]]. A group formed to to elicit ideas and attitudes about a specific product, service, or opportunity in an interactive group environment. The participants share their impressions, preferences, and needs, guided by a moderator. | :[[Focus group]]. A group formed to to elicit ideas and attitudes about a specific product, service, or opportunity in an interactive group environment. The participants share their impressions, preferences, and needs, guided by a moderator. | ||
| + | According to [[Product Manager's Handbook by Gorchels (2nd edition)]], | ||
| + | :[[Focus group]]. A semistructured, free-flowing interview with a small group of customers, usually for the purpose of obtaining qualitative research. | ||
| − | [[Category: Marketing Management]][[Category: Articles]][[Category: Business Analysis]] | + | [[Category: Marketing Management]][[Category: Articles]][[Category: Business Analysis]][[Category: Product Management]] |
Latest revision as of 10:42, 14 July 2020
Focus group is a gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Focus group. A gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest.
According to Juran's Quality Handbook by Defeo (7th edition),
- Focus group. The popular technique of placing customers in a setting led by a trained facilitator to probe for the understanding of customer needs.
According to the BABOK Guide (3rd edition),
- Focus group. A group formed to to elicit ideas and attitudes about a specific product, service, or opportunity in an interactive group environment. The participants share their impressions, preferences, and needs, guided by a moderator.
According to Product Manager's Handbook by Gorchels (2nd edition),
- Focus group. A semistructured, free-flowing interview with a small group of customers, usually for the purpose of obtaining qualitative research.
