Difference between revisions of "Microsite"
MariamKhalid (talk | contribs) (Created page with "Microsite is a limited area on the Web managed and paid for by an external advertiser/company. ==Definition== According to Marketing Management by Keller and Kotler (15t...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Microsite]]. A limited area on the Web managed and paid for by an external advertiser/company. | :[[Microsite]]. A limited area on the Web managed and paid for by an external advertiser/company. | ||
| − | + | According to the [[Marketing Communications by Fill (5th edition)]], | |
| + | :[[Microsite]]. A small web site or a part of a web site that has a separate URL to its home page, but the content is related. Often used as a temporary web site to promote a new product or event. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 15:55, 14 July 2020
Microsite is a limited area on the Web managed and paid for by an external advertiser/company.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Microsite. A limited area on the Web managed and paid for by an external advertiser/company.
According to the Marketing Communications by Fill (5th edition),
- Microsite. A small web site or a part of a web site that has a separate URL to its home page, but the content is related. Often used as a temporary web site to promote a new product or event.
