Difference between revisions of "Mass customization"
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Mass customization]]. The ability of a company to meet each customer's requirements | :[[Mass customization]]. The ability of a company to meet each customer's requirements | ||
| + | According to [[Managerial Accounting by Braun, Tietz (5th edition)]], | ||
| + | :[[Mass customization]]. Large-scale production of customized product that allows manufacturers to meet a variety of consumer desires, while at the same time achieving the efficiencies of mass production that drive down unit costs. | ||
| − | [[Category:Marketing Management]][[Category: Management]][[Category: Articles]] | + | [[Category:Marketing Management]][[Category: Management]][[Category: Articles]][[Category: Accounting]] |
Latest revision as of 12:47, 15 July 2020
Mass customization is providing customers with a product when, where, and how they want it.
Definition
According to Management by Robbins and Coulter (14th edition),
- Mass customization. Providing customers with a product when, where, and how they want it.
According to Marketing Management by Keller and Kotler (15th edition),
- Mass customization. The ability of a company to meet each customer's requirements
According to Managerial Accounting by Braun, Tietz (5th edition),
- Mass customization. Large-scale production of customized product that allows manufacturers to meet a variety of consumer desires, while at the same time achieving the efficiencies of mass production that drive down unit costs.
