Difference between revisions of "Short-term memory"

From CNM Wiki
Jump to: navigation, search
(Created page with "Short-term memory (STM) is a temporary repository of information. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :Short-te...")
 
 
Line 3: Line 3:
 
According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
:[[Short-term memory]] ([[STM]]). A temporary repository of information.
 
:[[Short-term memory]] ([[STM]]). A temporary repository of information.
 
+
==Definitions==
 +
According to the [[Marketing Communications by Fill (5th edition)]],
 +
:[[Short-term memory]]. A period in which a maximum of four or five items can be stored for no longer than approximately eight seconds.
  
 
[[Category: Marketing Management]][[Category: Articles]]
 
[[Category: Marketing Management]][[Category: Articles]]

Latest revision as of 14:18, 15 July 2020

Short-term memory (STM) is a temporary repository of information.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Short-term memory (STM). A temporary repository of information.

Definitions

According to the Marketing Communications by Fill (5th edition),

Short-term memory. A period in which a maximum of four or five items can be stored for no longer than approximately eight seconds.