Difference between revisions of "Test marketing"
(Created page with "Test marketing is taking a new product to a limited number of cities, companies, or geographic regions to test the effectiveness of a marketing strategy before the product...") |
|||
| Line 4: | Line 4: | ||
According to [[Product Manager's Handbook by Gorchels (2nd edition)]], | According to [[Product Manager's Handbook by Gorchels (2nd edition)]], | ||
:[[Test marketing]]. Taking a new product to a limited number of cities, companies, or geographic regions to test the effectiveness of a marketing strategy before the product is launched. | :[[Test marketing]]. Taking a new product to a limited number of cities, companies, or geographic regions to test the effectiveness of a marketing strategy before the product is launched. | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Test marketing]]. Undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch. | ||
| − | [[Category: Product Management]][[Category: Articles]] | + | |
| + | [[Category: Product Management]][[Category: Articles]][[Category: Marketing Management]] | ||
Revision as of 14:49, 15 July 2020
Test marketing is taking a new product to a limited number of cities, companies, or geographic regions to test the effectiveness of a marketing strategy before the product is launched.
Definitions
According to Product Manager's Handbook by Gorchels (2nd edition),
- Test marketing. Taking a new product to a limited number of cities, companies, or geographic regions to test the effectiveness of a marketing strategy before the product is launched.
According to the Marketing Communications by Fill (5th edition),
- Test marketing. Undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch.
