Difference between revisions of "Market segmentation"
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According to [[Product Manager's Handbook by Gorchels (2nd edition)]], | According to [[Product Manager's Handbook by Gorchels (2nd edition)]], | ||
:[[Market segmentation]]. The process of breaking a group of potential customers into smaller, more homogeneous subsets. | :[[Market segmentation]]. The process of breaking a group of potential customers into smaller, more homogeneous subsets. | ||
| + | According to the [[Strategic Management by David and David (15th edition)]], | ||
| + | :[[Market segmentation]]. The marketing technique of subdividing consumers into distinct subsets according to needs and buying habits in order to more effectively and economically direct marketing efforts. | ||
[[Category: Strategic Management]][[Category: Articles]][[Category: Product Management]] | [[Category: Strategic Management]][[Category: Articles]][[Category: Product Management]] | ||
Revision as of 20:59, 16 July 2020
Market segmentation is the identification of specific groups (or segments) of customers who respond to competitive strategies differently from other groups. See also Market positioning.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Market segmentation. The identification of specific groups (or segments) of customers who respond to competitive strategies differently from other groups. See also Market positioning.
According to Product Manager's Handbook by Gorchels (2nd edition),
- Market segmentation. The process of breaking a group of potential customers into smaller, more homogeneous subsets.
According to the Strategic Management by David and David (15th edition),
- Market segmentation. The marketing technique of subdividing consumers into distinct subsets according to needs and buying habits in order to more effectively and economically direct marketing efforts.
