Difference between revisions of "E-commerce"
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− | [[E-commerce]] is the exchange of [[ | + | [[E-commerce]] is the exchange of [[market exchangeable]]s, especially on a large scale, that is conducted electronically. |
Revision as of 03:42, 6 May 2023
E-commerce is the exchange of market exchangeables, especially on a large scale, that is conducted electronically.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- E-commerce. A company or site offers to transact or facilitate the selling of products and services online.