Difference between revisions of "Sales driver"
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[[Sales driver]]'''. | [[Sales driver]]'''. | ||
| − | *[[Personal selling]] (or [[face-to-face selling]]). Selling in which the salesperson personally makes a sale or tries to make a sale of a [[ | + | *[[Personal selling]] (or [[face-to-face selling]]). Selling in which the salesperson personally makes a sale or tries to make a sale of a [[market exchangeable]]. |
| − | *[[Sales promotion]]. The techniques to urge a potential customer to buy the [[ | + | *[[Sales promotion]]. The techniques to urge a potential customer to buy the [[market exchangeable]]. Most of techniques such as [[money off coupon]]s, [[competition]]s, [[discount voucher]]s, [[free gift]]s, and/or [[point of sale item]]s are designed to be used as a short-term tactic to boost sales. However, some techniques such as [[loyalty card]]s are suitable as a method of building long-term customer loyalty. |
*[[Advertising]]. The activity or profession of design, production, and commercial placement of [[advertisement]]s. | *[[Advertising]]. The activity or profession of design, production, and commercial placement of [[advertisement]]s. | ||
*[[Product publicity]]. The activity or profession of design and production of [[event]]s in order to provoke the notice or attention by the media. | *[[Product publicity]]. The activity or profession of design and production of [[event]]s in order to provoke the notice or attention by the media. | ||
| − | *[[Channel partnership]]. Formal or informal partnership of at least two [[legal entity|legal entiti]]es, one of which uses another one's channels in order to design, produce, or sell its [[ | + | *[[Channel partnership]]. Formal or informal partnership of at least two [[legal entity|legal entiti]]es, one of which uses another one's channels in order to design, produce, or sell its [[market exchangeable]]s usually in exchange for some portion of the [[sales]]. This ''partnership'' usually incorporates a co-branding relationship. |
*[[Word-of-mouth marketing]]. | *[[Word-of-mouth marketing]]. | ||
| + | Nielsen Media Research's ranking | ||
#Recommendations from people the potential customer personally knows | #Recommendations from people the potential customer personally knows | ||
#Real consumer opinions posted online ([[testimonial]]s) | #Real consumer opinions posted online ([[testimonial]]s) | ||
Latest revision as of 13:31, 6 May 2023
- Personal selling (or face-to-face selling). Selling in which the salesperson personally makes a sale or tries to make a sale of a market exchangeable.
- Sales promotion. The techniques to urge a potential customer to buy the market exchangeable. Most of techniques such as money off coupons, competitions, discount vouchers, free gifts, and/or point of sale items are designed to be used as a short-term tactic to boost sales. However, some techniques such as loyalty cards are suitable as a method of building long-term customer loyalty.
- Advertising. The activity or profession of design, production, and commercial placement of advertisements.
- Product publicity. The activity or profession of design and production of events in order to provoke the notice or attention by the media.
- Channel partnership. Formal or informal partnership of at least two legal entities, one of which uses another one's channels in order to design, produce, or sell its market exchangeables usually in exchange for some portion of the sales. This partnership usually incorporates a co-branding relationship.
- Word-of-mouth marketing.
Nielsen Media Research's ranking
- Recommendations from people the potential customer personally knows
- Real consumer opinions posted online (testimonials)
- Editorial content such as newspaper articles
- Branded websites
- Emails the potential customer signed up for
- Ads on TV
- Brand sponsorships
- Ads in magazines
- Billboards and other outdoor advertising
- Ads in newspapers
- Ads on radio
- Ads before movies
- TV program product placements
- Ads served in search engine results
- Online video ads
- Ads on social networks
- Online banner ads
- Display ads on mobile devices
- Text ads on mobile phones
