Difference between revisions of "Mobile app"
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| + | [[Mobile app]] ([[mobile application]] or, simply, an [[app]]) is an [[end-user application]] that is designed to run on a [[mobile device]]. ''Mobile apps'' often stand in contrast to [[web application]]s which run in [[mobile web browser]]s rather than directly on the ''mobile device''. ''Mobile apps'' often refer those applications as [[web version]]s. | ||
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| + | ==Definitions== | ||
| + | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| + | :[[Mobile app]]. Bite-sized software program that can be downloaded to smart phone(s). | ||
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==See also== | ==See also== | ||
===Related lectures=== | ===Related lectures=== | ||
| − | :*[[CNM Cloud | + | :*[[CNM Cloud Online]]. |
| − | [[Category: CNM Cyber Orientation]][[Category: Articles]] | + | [[Category:Marketing Management]][[Category: CNM Cyber Orientation]][[Category: Articles]] |
Latest revision as of 06:34, 12 October 2020
Mobile app (mobile application or, simply, an app) is an end-user application that is designed to run on a mobile device. Mobile apps often stand in contrast to web applications which run in mobile web browsers rather than directly on the mobile device. Mobile apps often refer those applications as web versions.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Mobile app. Bite-sized software program that can be downloaded to smart phone(s).
